American Global Online Esports Tournament Managed by Business Fives

Client brief

We were approached by Miami based, American Global LLC who traditionally host an annual soccer tournament and wanted to transition to an online esports tournament. The main objectives of the event were to support the work of the Downtown Miami YMCA Charity, specifically raising funds for their Youth Sport Program, and to allow their clients and partners in the insurance industry to network.

American Global envisaged the creation of an online event atmosphere that provided an opportunity for participants to network and strengthen relationships in a safe but competitive environment. With the help of Business Fives event management and consultancy, The American Global Charity FIFA Tournament was held on 28th January 2021.

Here is what our client had to say after the event:

“Working with Business Fives made our vision of a corporate FIFA tournament a reality! We came into this event planning with no prior experience in an event like this and Business Fives guided us each step along the way to have an extremely fun and engaging event for our employers and partners! We also raised over $7,000 for a great cause while doing it!”
Torre Taylor Dos Santos, Director of Talent & Culture, American Global LLC

Our Solutions

We held a series of initial scoping meetings 2 months before the event to ensure sufficient lead in time to produce a high-quality showcase event. In the initial stages of the project, the needs of American Global were established which allowed Business Fives to tailor our support for the client.

Planning is at the core of any successful event and our creativity is what allowed us to bring American Global’s vision to life.

Ongoing Support

Our dedicated Event Manager proactively stayed in contact throughout the event planning phase scheduling in calls to keep momentum and following up on action points to ensure everything moved along as planned. Our consultative and responsive approach allowed American Global to keep updated and informed throughout the process getting quick answers to any technical queries that came up.

In addition to regular video calls, Business Fives remotely provided project support throughout via email.  Being accessible for our clients is important to us to ensure priorities are dealt with in a timely fashion.

Business Fives worked collaboratively to design bespoke rules, joining instructions specific to event attendees and designing a precise production schedule for the event.   All these elements are a crucial part of managing events to provide a high-quality user experience for event attendees and ensure communications are streamlined.

Trial Event

To allow the event to run smoothly, troubleshoot any potential issues and help our client visualise how the event would run we ran a trial event one month prior to the real thing. This enabled the client to observe the event amongst a small captive audience and expand on ideas ahead of the live event.

The trial run showcased how Twitch streams would be broadcast to event spectators during the event but not participating in the esports tournament via online video conferencing joining.

American Global Online Esports


Business Fives designed and built a dedicated webpage for the event that hosted individual profiles of key American Global staff this was also where live scores were updated throughout the tournament. You can view this page here.

Marketing assets were designed in line with American Global’s branding to promote the event through email invites and on social media.  Further awareness was brought to the event through the use of Business Fives social media pages to expand the audience.


Live Event

Hosted via Zoom utilising the breakout room function to allow opponents the chance to connect while playing simultaneously broadcasting the action to spectators in the main lobby.

Business Fives produced branded highlights from the event and reacted to issues that cropped up throughout the tournament.

Rule queries and score reporting were handled responsively as soon as they came in which enabled a smooth experience for players to progress through the tournament which was structured to ensure maximum game time.

From inception to implementation Business Fives supported American Global to meet their objectives by providing a networking element to the event and enabling the client to raise over $7,000 for the Downtown Miami YMCA Charity.

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